AAA Minneapolis Privacy Policy

Our Privacy Policy

This Privacy Policy outlines how AAA Minneapolis (collectively, “we,” “us” or “our”) acquire, use and protect data collected from our website and mobile app (collectively, our “sites”), and through normal business activities that we conduct with members, non-members, and customers. Your privacy is important to us, and we encourage you to familiarize yourself with the Privacy Policy and elements contained herein.

The AAA Membership Terms & Conditions are available at minneapolis.aaa.com/membership/terms-conditions.

Types of Information We Collect

When you visit our Sites, we may collect and use the following type of information:

Information You Provide to Us

We collect information that you provide to us when you use our products, services, and sites. This may include your name, address, email, phone number, birthday, age, product reviews, social security number, survey responses, credit card numbers, or similar information about your spouse, partner, or children.

How You Use our Products and Services

We use information based on how you’ve engaged with our products and services. This may include what you’ve purchased in-store and online, your history of roadside service requests, travel that you’ve booked with us, TripTik®, Map and TourBook® requests, events you’ve registered for, how you use the website and mobile app, and your use of AAA financial services.

Information Received from Third Parties

We may receive Personal Information or transactional data from third-parties as it relates to the products and services we provide to you. This may include data acquired when a member transfers to our club or requests services outside of Hennepin County, or from preferred travel partner with whom you’ve booked a trip.

The following non-volunteered information may also be compiled when visiting AAA.com: The referrer (the site prior to entering AAA.com), the IP address of the workstation, date, and time logged of visit, pages visited while on our site, time spent on each page, and files downloaded. We also gather information that is voluntarily submitted via search criteria, entered on forms or surveys, and transactional data from purchases. If the user supplies their telephone number or email online, they may be contacted by AAA regarding orders or questions placed online.

How We Use the Information We Collect

The information we collect allows us to:

  • manage and administer your account;
  • better understand your needs;
  • provide a more personalized experience;
  • process transactions and payments;
  • secure your personal information;
  • measure and monitor website and mobile app usage;
  • conduct research and analysis;
  • advertise products and services;
  • send you updates, marketing communications, and service information;
  • market services of our third-party partners

Cookies and IP Addresses

To provide you with the best online experience, we capture your IP address and use cookies to collect information about your browsing behavior on our Sites. This information is aggregated with other visitor data so we can analyze how people use our Sites. For example, we may use data to determine which pages are viewed most frequently, how long users spend on the site, and if previous users have returned to our site. A persistent cookie allows us to capture and link to other information you have provided us online once you choose to identify yourself. This website data does not include any Personally Identifiable Information. You may disable cookies by following instructions on your browser.

Third-Party Cookies

Certain third parties may deliver cookies for the purpose of tracking your online behaviors with nonaffiliated websites and delivering targeted advertisements either on our Sites or other websites. For example, we may use a third-party cookie from Google Analytics or Google Ads for remarketing, demographics and interest reporting, Google Display Network (GDN) Impression Reporting, and Segmentation.

Links to Other Sites

Our Sites contain links to websites operated by third parties. If you use a link provided on our Sites to visit a third-party website, you will no longer receive protections covered in this Privacy Policy. Please review the Privacy Policy on third party websites to understand how they acquire, use, or protect your Personal Information.

Your Consent

By accessing the AAA Minneapolis website (www.minneapolis.aaa.com), you accept the following terms of this Privacy Policy without limitations or qualifications. We reserve the right to update our Privacy Policy at any time for any reason (see Changes to This Policy section for additional details).

The Choices You Have

As a AAA member or customer, you may access, update, or correct your Personal Information related to your business transactions with us. Change requests may be made by phone at 952-927-2604 or by email at membership@aaaminneapolis.com. To ensure we address your request, provide your full name, address, member number (if a member), telephone number, and email address, along with the details of your request.  Please note that it may take up to eight weeks to make your request fully effective.

If you would like to access, update, or correct Personal Information on your online account, you may do so at minneapolis.aaa.com/account. Not all members, customers, or website visitors have created an online account. If you would like to create a free online account, you may do so at minneapolis.aaa.com/account/register

You may choose to opt-out of receiving marketing communications from us or change your marketing preferences. For email, you may unsubscribe by clicking the Unsubscribe button or Update Your Profile at the bottom of any AAA Minneapolis email. For Live Play AAA, our member magazine, you may cancel or change your subscription by phone at 952-927-2604 or by email at membership@aaaminneapolis.com.

If you want to opt-out of the Google Analytics Advertising Features we use, you may do so at adsettings.google.com/

If you elect not to receive marketing communications, you will continue to receive information from us about your membership and other business transactions. To make changes to your Personal Information, we may be required to confirm your identity.

How We Protect Your Information

We understand the importance of protecting your personal information, and we value the trust you place in us. We maintain physical and electronic safeguards and related processes to protect your information. We limit access to your Personal Information and transactional data to the employees who require it. Unfortunately, no website, mobile device, server, or database is completely secure; therefore, we cannot guarantee that your Personal Information will not be disclosed, misused, lost, or secured by unauthorized means.

Information We Share

We may share member and non-member information with third parties that provide you and us with products or services. These third parties may include companies whose purpose is to support our marketing or membership activities and trusted partners who provide travel, insurance, financial, or other services to you. These companies are contractually obligated to keep the information that we provide to them confidential, and they use the information only to provide the services we’ve asked them to perform for you and us.

Disclosing Information in Other Situations

We may disclose member and non-member client information when required by law.  Such disclosures may include those in connection with a subpoena, court order, search warrant, fraud investigation, or related legal process.

Changes to This Policy

The most recent version of the Privacy Policy will be posted on the AAA Minneapolis website and include the effective date. If we make material changes to the Privacy Policy (such as how we access, use, or share your personal information), we will inform those affected with a notice stating our Privacy Policy has been updated. For example, if we made a material change to the Privacy Policy that affected website visitors, a notice of said change will be posted on the AAA Minneapolis website.

Last Updated: 5/5/20