NAPA Auto Parts & AAA Join Forces to Offer A Best-In-Class Car Battery

Ellen Edmonds, AAA

NAPA Auto Parts and AAA are joining forces once again—this time to provide consumers with a first-rate solution for their vehicle battery needs. Building upon a 25-year relationship, NAPA is now the only automotive parts retailer in the country to offer the AAA Premium Battery, Power You Can Trust®. This latest offering is another example of how NAPA and AAA continue to work together to offer the best in automotive replacement parts, accessories, service and knowhow.

“The AAA Premium Battery provides a best-in-class solution for all our customers. We are especially excited about this partnership because AAA has a strong sense of community, which resonates with our customers ranging from automotive service professionals to those passionate about keeping their cars on the go,” said Marti Walsh, vice president of marketing for NAPA Auto Parts.

Features & Benefits of the AAA Premium Battery

Value for NAPA Auto Parts Customers

The AAA Premium Battery provides exceptional starting and reserve power, even under extreme service conditions. This battery is built for all-weather performance, including high cranking power in cold weather and a reinforced design that protects against heat, extending the life of the battery. Its design maximizes energy storage and power delivery and includes fortified posts, straps and welds that resist vibration damage and maximize current transfer.

“AAA has had the privilege of partnering with NAPA for over two decades to bring our members exceptional benefits for their automotive needs,” said Margaret Pittelkow, vice president of automotive for AAA. “We are excited for the opportunity to work together to bring a high-quality solution to NAPA customers with our AAA-branded battery.”

NAPA customers can rest assured that the AAA Premium Battery is backed by a three-year full replacement warranty. In addition, NAPA offers AAA Members benefits not available anywhere else, including $22 off the retail price when purchasing the AAA Premium Battery from NAPA.

AAA is not new to the vehicle battery space, having installed more than 25 million AAA-branded batteries through its mobile service since 1999. The AAA Premium Battery undergoes periodic quality testing at independent certified labs and by AAA’s in-house team of experienced engineers. These tests verify that the AAA Premium Battery meets or exceeds label specifications for power and capacity. Additional testing is also performed for vibration resistance, proper venting, zero leakage, durability and length of battery life. To buy a AAA Premium Battery, visit your local NAPA store, NAPA AutoCare Center, AAA approved automotive repair center or online at napaonline.com.

AAA Battery Service for Members

AAA also offers free and convenient mobile battery testing, delivery and installation. This member benefit is a great resource for those not wanting to go to a store and provides the peace of mind of avoiding a dead battery. We offer competitively priced AAA-branded batteries with a 6-year limited warranty and a 3-year free replacement period, plus free disposal and recycling of your old car battery. If you’re looking to get a free instant quote on the price of a new battery with mobile installation, check out the AAA Mobile app, or visit AAA.com/Battery for more information.

Information and Inspiration in Your Inbox - Subscribe Now